Internal SEO

Internal Search Engine Optimization (SEO) is about making your website fully optimized for Google. This is about proper design, proper image usage, proper internal linking, and proper keywords. Onsite SEO consists of the following factors:

Keywords in Your Domain Name- Get the right keywords in your domain name. If you already have a domain name, I hope there are keywords in there. Putting keywords in your domain name helps you rank higher much much quicker.

Keywords in Your Website Title- Again, get your keywords in your title. Notice the title of this site is SEO Advice. Not Matt’s Theory. Not Matt likes Pink Bunnies. Getting your keywords in your website title allows google to know what your website is about and helps you move up in the rankings. The site or page name should always include the keywords you are targeting.

Keywords in Content- Put your keywords and variations of that keyword in your content. Don’t use it too much because remember- if it sounds funny to people, it sounds funny to Google. Putting variations of your main keyword in their will help you rank for smaller, less difficult words while adding authority to your main keyword. Also, remember that the longer a post is the more long tail keywords you are likely to rank for.

Internal Linking – Interlink your site as much as possible. This helps build links to your posts, helps spread pagerank among your sites, and allows Google to crawl through your site easier.

Keyword the URL- Put your keywords in the url of your post. This will help you target that keyword easier.

Use H1 tags- For titles and important words, use the H1 title tag. This tells the search engines which words are important to the page.

Use Meta Tags- These don’t help you rank but a meta description is seen by a person and if you make it interesting, it will increase clicks to your site.

Use ALT tags- Always put a long and descriptive alt tags on your images. This helps make your site more SEO friendly and helps your images get ranked.

That is the essential of on site SEO.  If you do this, you will help make your site very search engine friendly and help rank it naturally rank in the search results for a number of keywords.  Next time, we’ll talk about how external SEO can help you rank #1 in the search engines.

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