The Future of SEO

There is always a lot of talk on SEO websites about the future of SEO and how will changes in the Google algorithm affect this or that. Everyone is always trying to stay a few steps ahead of Google. I don’t really think you are going to out think a billion dollar company whose goal is to make sure you don’t do anything sneaky. And in the end, I don’t care about Google’s next big thing. I don’t really follow much of this for one reason: No matter what happens with search, Google will always value links the most. Search is based on links. There’s no other real method to determine which site is the best for a given keyword. You know who is popular and the best resource by looking at links. Eventually Google will begin to look at social media links as a way to see what’s popular and what sites are hot but in the end, getting links will be the most important part of SEO. But the real future of SEO….the real way to take it to the next level is by blogging.

People who do SEO are really engaging in a form of internet marketing. You want websites to rank high in search engines so you can make money from them. Internet marketing people go out and find links using the variety of SEO tools I have talked about in the past. Links rank them high and ranking high makes them money.

When I first decided that I wanted to do this as a job, I went out and got websites on everything from corn to dogs to trailer homes. Why? Because they all had good Adsense revenue potential. I went and used the SEO tools to get links to these websites and get them to rank high in Google. Some never worked out, some where a surprising success.

But the biggest success is always travel. Why? Because I run a very popular travel site and have lots of friends who run travel websites and travel blogs. I can ask them for a link. They will give me one simply because I asked. They help me and, when they need help, I help them. We’re all part of a community and we all look out for each other.

The biggest people in SEO and Internet Marketing are those with big flagship blogs- Lissie from Passive Income, The Griz and his many sites on how to make money online, Mark and Court from the The Keyword Academy, Justin from SEO Zombie, and Vic from Blogger Unleashed.

All of these people have widely read blogs where they give SEO and internet marketing advise out for free. But more than that, they build a network of friends who will help them with their new sites and with links when they need it. They use their knowledge to help others and those people then in turn help them out. I would never say no to anyone on that list.

After a conversation with Mark from The Keyword Academy, I realized I wasn’t doing it right. I have a big community of travel friends and I have deep knowledge on travel. Branching out was just a waste of time. I no longer find other niches to create websites for, I work on travel websites. I know so many travel website owners that it’s not very hard for me to get links from a wide range of travel websites simply by asking. They know me, they know I produce legit sites and are willing to help me out.

Not all the people who try SEO can say that. They have to use these other artificial links building tools to compensate for the lack of responses to link inquires. “Cold emailing” another website owner for a link producing a very low success rate. That low success rate and the time consuming process that it is makes lots of people fall out of this field and give up. SEO isn’t hard, it’s just time consuming and the returns don’t happen for a long time.

I don’t know the future of Google but if you want to be a successful internet marketer and SEO guru then you are going to want to create a blog. The rules of internet marketing and blogging is different but I think if you want to be successful online, you want to know how to do both. A blog will allow you to form relationships and friendships with people in your chosen niche. If you are not part of the community that surrounds your topic, then you are losing out and far behind those who are.

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Comments

2 Responses to “The Future of SEO”

  1. Big League Players Club on May 22nd, 2009 4:38 am

    Thank you for posting such a informative post on internet marketing. Its very effective and impressive and I have never thought about it, I will use this internet marketing tricks for expanding my business.

  2. managed hosting solutions on May 22nd, 2009 7:50 am

    Its not that difficult to be successful on internet. As long as you are knowledgeable in link building and willing to learn new techniques, then you will survive. Always provide fresh content updates in your site, to have lots of visitors.

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